2019
This Week's Top Stories About Voiceover
Keeping up to date with all the latest VO news is important to us! With rapid enhancements to the tools we use and the platforms we are able to showcase our work through; Blakevoice is particularly aware that looking forward in our industry is essential to providing the best possible content for our clients and their audiences.
“And in a world without heroes, as the movie trailer voice-over guy might say, the slightly awkward can be slightly cool" - Adam Brady.
Is the commercial voiceover industry still useful to voiceover artists?
The future of commercial voiceover work is likely to be less pay but higher volume. The rise in new media means that while the audience and budgets are smaller, there is more actual content than ever before. Advertisers are becoming more savvy with regard to creating content that doesn’t scare off younger consumers with hard sells. The content itself is becoming edgier, more convincing, and a joy to voice!
Much like all industry changes, the end of the world is certainly not nigh, but rather we are simply at the end of an era.
Welcome to a World where education and the internet are the fastest growing sectors of voiceover work!
Look out for more educational content to proliferate globally in 2019, as well as the growth in subscription model businesses and platforms to envelop e-learning content.
Also watch for other streaming forms of internet video to take off. E-learning content can relate to internal training, courses for educational institutions, programs developed by private e-learning companies, explainer videos and more.
Taking into consideration multiple reports of exponential growth, e-learning is expected to be a £200B industry by 2024.
Synthetic Voices - Do they cut it yet?
2019 will see a giant leap in voice-enabled and voice-interacting technologies being introduced to the market – Synthetic voices have served a purpose and now it’s time to leave it to the professionals – Meaning us!
The development of synthetic and AI voices ultimately requires that a human voice be supplied at the beginning of the development of an app’s vocal database. This is fundamentally a great line of work for voiceover talent and signals significant opportunities within the industry.
We are on a trajectory now where more and more brands, current and future technologies are firmly heading.
The most in-demand vocal characteristics 2020!
Here are the vocal characteristics that the general public are looking for as of 2020:
- More female voices.
- More authoritative or professional voices.
- More ‘girl/guy-next-door.’
- More typically English voices.
Much to our surprise a large number of people today indicated they are looking for fewer celebrity voices, or are not looking for them at all!
To conclude - Breaking the trend!
Look out for e-learning, educational content to mushroom globally in 2020, as well as the growth in subscription model businesses and platforms to envelop educational voiceover content through.
Also watch for other streaming forms of internet video to take off, with video advertising, now on a prolific trajectory.
The way we engage with content is clearly changing. Voice is now at the forefront of our content needs, integrated and audio-rich content is essential to brands that want to continue to grow or be left behind.